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Have you ever found yourself sweating bullets staring down a product decision? Executives are pushing urgency. The data is inconclusive. Your support team is asking for more time. Are you being data-driven? What about your product intuition?

These types of feelings are not uncommon for PMs. Decision-making is a core part of our daily job responsibilities — and that can be draining. Over my career, I’ve always wondered if there was some secret sauce to accurate and fast decision-making. Unfortunately, there isn’t a silver bullet…


Product Management is a hard job. That’s no secret. If you find a good product manager, they’ll often make the role look natural and even effortless. But behind the scenes, it can be high stress and even isolating at times. PMs are working with a team of real humans with different (and often competing) interests. They have to keep an ear to the ground for changes in their market. They deal with leadership pressures and expectations. Through all that, they have to understand customer problems to drive key outcomes. …


Discovery is arguably the most important part of modern product management. It’s the secret sauce for how to build great products that your customers will love. It’s also one of the most exciting and rewarding parts of the role. Marty Cagan began championing the concept and its importance over a decade ago. Here are his definition and criteria all the back from 2007:

First, you need to discover whether there are real users out there that want this product. In other words, you need to identify your market and validate the opportunity with your customers. Second, you need to discover…


The hard-fought journey from a spark of an idea to a full-fledged product is exhilarating. It’s a badge of honor for product people. It’s invigorating to put the first iteration of your innovative new prototype in front of real people. It’s like watching a child take their first few clumsy steps. It might be wobbly, but we all know they’ll learn and grow. Product Managers want to be on the front lines of innovation. We shine when we’re talking with everyday users, identifying real-life problems that matter, and working with a team to solve those issues in delightful ways. This…


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Nobody wants to rack up thousands of dollars of student debt to work in a job they hate for the rest of their life. But in reality, fresh college graduates are fortunate to even have a job in this economic climate. Millennials don’t get to complain if we have a some sort of steady paycheck, right? Maybe so — but that doesn’t mean you have to settle for a meaningless, gray, cubicle caged life. So how do we rise above that and pursue our dreams?


As a product manager, it’s vital you learn to lead the teams you work with through candid communication, inspiring vision, and authentic inspiration. There are tons of management, communication, and business resources available these days. It can be overwhelming. I know I’ve often felt decision paralysis when thinking, what can I do to develop over the next few weeks? Additionally, we live in a bite-sized professional development economy. Why read a book when there are 20-minute podcasts, 140 character tweets, and medium posts to read from your favorite product people (like this one 😉). …


A while back, I wrote about how important it is for support teams in software to be superb communicators. That article was called Support + Product = 💗. However, just as much as support, product teams need to put in the effort in order for the product + support relationship to blossom. I started my career in support but moved into product management last year. I’ve gotten some really unique experiences in both roles and professions. With that in mind, I’d love to spend some time talking about the other side of the coin. Every healthy relationship is two-sided.

You have a lot of stakeholders, but it’s critical you don’t ignore the support team.

As…


If you’ve worked in the Support industry, you might be familiar with this situation. The ticket backlog is out of control and customer satisfaction is plummeting. Your entire team is feeling the stress and everyone is staying late to play catch-up. The dumpster fire is burning bright and it’s due to a bug in a critical workflow or confusing new feature that just launched.

As soon as you identify this issue, you pass it along to the product team through a Slack message, JIRA ticket or Trello card. In response, you hear a lot of “we’ll add it to the…

Austin Nichols

Oh, hi! 👋🏻 Husband and Father. Product Manager @Hudl. I care way too much about Husker Football🎈 Burgers, iced coffee, and beer are the way to my ❤️

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